Phil Baird

Phil Baird is the Product Manager for the 'get a fishing rod licence' service

What we learned about our users when we went fishing in their shoes

Phil Baird, 17 August 2017 - Defra digital, Defra services, Digital transformation

...their licence money is spent would like to see more bailiffs out checking licences have a lot of patience (that’s part of what fishing is all about) These insights will...

Defra digital, data, technology and security: our story

This blog is about our experience of transforming Defra digital, data, technology and security services and information.

Find out more about what we do.

Working for us

We're hiring

We’re always on the look-out for great talent.

Visit our recruitment hub for more information about the current roles on offer.

Find out more about our people.

Spotlight on talent development

Follow Defra digital, data, technology and security

• Join our Defra digital, data and technology LinkedIn community
• Follow Defra digital, data, technology and security on X

Recent blogs

• How we delivered more than 1,500 digital export journeys 22 January 2025
• Solving problems, sharing knowledge: Defra's content community resources 14 January 2025
• Using hypotheses to improve our content review process 23 December 2024

Sign up and manage updates

• Email
• Atom

Pages

• About Defra digital, data, technology and security
• Blog comment and moderation guidelines
• Subscribe
• A guide to agile communication
• Our people
• Working for us

Blog categories