Ben Clancy

Content designers need experts

You might have heard that people have had enough of experts. Those people are definitely not content designers. Experts help content designers write factually and legally accurate guidance. Without input from a subject-matter expert (SME) content could lead its users …

Making guidance the right length

When producing Defra’s Smarter Guidance for GOV.UK, some people ask: ‘how long should we make this guide?’ The shortest guide I’ve seen was a single url. The longest was 40,000 words. These examples don’t show the acceptable range of a …

Why we use plain English

We use plain English so you can understand anything we publish quickly and easily. Still with me? Thought so. I could’ve said: Simplifying language facilitates the comprehension process of our written guidance. You’d just about get it, but you’d probably …