Skip to main content
GOV.UK
Blog: Defra digital, data, technology and security
Organisations:
Department for Environment, Food & Rural Affairs, Environment Agency, Joint Nature Conservation Committee, Natural England, Animal and Plant Health Agency

How showing the thing helped us simplify our MVP

Posted by: David Thomas, Posted on: 14 March 2018 - Categories: Defra digital, Digital transformation
Printed out sheets representing pages of the service.

...application. We then put these screens on the wall underneath the full process, to show how much less we could do. We managed to reduce 72 pages to 22 pages,...

Read more of How showing the thing helped us simplify our MVP - 2 comments

Stop irritating, start iterating

Posted by: Samantha Brown, Posted on: 7 February 2018 - Categories: Defra digital, Digital transformation
The long term flood risk page after iteration

...an invalid postcode, the error message wasn't clear enough. It said: “Please enter a valid postcode in England.” Users seemed to be registering the ‘valid’ part of the instruction, but...

Read more of Stop irritating, start iterating - 2 comments

Related content and links

Defra digital, data, technology and security: our story

This blog is about our experience of transforming Defra digital, data, technology and security services and information.

Find out more about what we do.

We're hiring

We’re always on the look-out for great talent.

Visit our recruitment hub for more information about the current roles on offer.

Find out more about our people.

Join us on LinkedIn

Interested in finding out more about what we do in Defra Digital Data Technology and Security?

Check out our LinkedIn page for all the latest news, stories and job openings. While you're there, why not give us a follow?

Want to know more about our Sustainable ICT journey?

Defra is at the forefront of ensuring that UK Government Information Communications Technology (ICT) is rationalised, resilient, responsible, and free from exploitation throughout our digital infrastructure and associated supply chains.

Find out more

Recent blogs

  • How we built the new Defra service manual with AI and community collaboration 23 April 2026
  • Making digital services more sustainable: introducing a 15th service standard point 21 April 2026
  • Doing content-first design at Defra – part two 20 March 2026

Sign up and manage updates

  • Email
  • Atom

Pages

  • About Defra digital, data, technology and security
  • Blog comment and moderation guidelines
  • Subscribe
  • A guide to agile communication
  • Our people
  • Working for us

Recent Posts

  • How we built the new Defra service manual with AI and community collaboration
  • Making digital services more sustainable: introducing a 15th service standard point
  • Doing content-first design at Defra – part two
  • Radar 2026: A personal look at the technologies shaping our future
  • Doing content-first design at Defra – part one

Recent Comments

  • Dale on Doing content-first design at Defra – part one
  • Rosie Brave on Doing content-first design at Defra – part one
  • Tom Parry on Identifying the environmental impacts of digital services: lessons from the 'Get air quality data’ service
  • Simon Johnson on Building a shared understanding of services
  • George Watkins on How Defra is leading the way in sustainable technology

Useful links

  • All GOV.UK blogs
  • All GOV.UK blog posts
  • GOV.UK
  • All departments
  • Accessibility statement
  • Cookies
All content is available under the Open Government Licence v3.0, except where otherwise stated
© Crown copyright