Get active! Why content designers hate the passive voice

Content written in the active voice helps users understand what they have to do to complete tasks. It reduces confusion by making it clear who is responsible for every action.
Content written in the active voice helps users understand what they have to do to complete tasks. It reduces confusion by making it clear who is responsible for every action.
Over the past year the Environment Agency’s Flood Information Service has been working with Google and their Google Public Alerts system, to create an enhanced flood information platform. We can now proudly say that we are the first UK authority to push flood warnings through Google’s online notification platform.
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