Skip to main content
GOV.UK
Blog: Defra digital, data, technology and security
Organisations:
Department for Environment, Food & Rural Affairs, Environment Agency, Joint Nature Conservation Committee, Natural England, Animal and Plant Health Agency

Hooked, line and sinker: how feedback has helped improve the rod licensing process

Posted by: Jenny Yates, Posted on: 1 August 2022 - Categories: Defra digital, User centred design, User research
A pair of hands, holding a fishing rod and reel.

As National Fishing Month gets underway, Jenny Yates, Service Owner for Defra’s ‘I Want to Fish’ service, explains how feedback has helped the service to make further improvements to benefit anglers.

Read more of Hooked, line and sinker: how feedback has helped improve the rod licensing process

Related content and links

Defra digital, data, technology and security: our story

This blog is about our experience of transforming Defra digital, data, technology and security services and information.

Find out more about what we do.

We're hiring

We’re always on the look-out for great talent.

Visit our recruitment hub for more information about the current roles on offer.

Find out more about our people.

Follow Defra digital, data, technology and security

  • Join our Defra digital, data and technology LinkedIn community
  • Follow Defra digital, data, technology and security on X

Recent blogs

  • Doing content-first design at Defra – part two 20 March 2026
  • Radar 2026: A personal look at the technologies shaping our future 18 March 2026
  • Doing content-first design at Defra – part one 17 March 2026

Sign up and manage updates

  • Email
  • Atom

Pages

  • About Defra digital, data, technology and security
  • Blog comment and moderation guidelines
  • Subscribe
  • A guide to agile communication
  • Our people
  • Working for us

Recent Posts

  • Doing content-first design at Defra – part two
  • Radar 2026: A personal look at the technologies shaping our future
  • Doing content-first design at Defra – part one
  • Why user research panels matter - Part Two
  • Why user research panels matter - Part One

Recent Comments

  • Rosie Brave on Doing content-first design at Defra – part one
  • Tom Parry on Identifying the environmental impacts of digital services: lessons from the 'Get air quality data’ service
  • Simon Johnson on Building a shared understanding of services
  • George Watkins on How Defra is leading the way in sustainable technology
  • Ryan Bark - Closing the Loop on How Defra is leading the way in sustainable technology

Useful links

  • All GOV.UK blogs
  • All GOV.UK blog posts
  • GOV.UK
  • All departments
  • Accessibility statement
  • Cookies
All content is available under the Open Government Licence v3.0, except where otherwise stated
© Crown copyright