You might have heard that people have had enough of experts. Those people are definitely not content designers. Experts help content designers write factually and legally accurate guidance. Without input from a subject-matter expert (SME) content could lead its users …
Getting content into plain English isn't an art, it's a process.
The exciting vision of utilising satellite data to their full potential in policy development and operations by 2020 in Defra’s Roadmap for the use of Earth Observation (PDF) is being taken forward in many Defra work areas and with many partners, …
The JNCC Technical Skills Framework – a strategic approach to training The majority of staff at the Joint Nature Conservation Committee (JNCC) are scientists. We also have a dedicated technical development team but how do we know that we have …
Back in November, Alex Coley blogged about being comfortable with risk – explaining the risks we consider when making our data open and the simple tool we use to help assess them. The Open Data Risk Assessment Tool was developed by the Environment …
How Defra designs content in plain English that's easy to use and legally correct.
How Defra designs content so it's legally accurate, easy to find and easy to read.
Advice for SMEs and policy leads on writing strong user needs and what help you can get from the Defra content team user needs panel.
When producing Defra’s Smarter Guidance for GOV.UK, some people ask: ‘how long should we make this guide?’ The shortest guide I’ve seen was a single url. The longest was 40,000 words. These examples don’t show the acceptable range of a …
Would you read government guidance if you didn't have to? "Of course not," says the average citizen. That's why every new page that the Smarter Guidance team creates has to have a user need. If there's no need for someone …
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