This month we launched a new farming topic page on GOV.UK. It brings together all farming content, hopefully in a way that makes it much easier for people to find what they’re looking for. It also allows government to point farmers to …
We use plain English so you can understand anything we publish quickly and easily. Still with me? Thought so. I could’ve said: Simplifying language facilitates the comprehension process of our written guidance. You’d just about get it, but you’d probably …
One of the dubious privileges of my suburban upbringing was watching my Dad assemble flat pack furniture on rainy Sunday afternoons. As the hours passed and the chair, barbecue or desk started to emerge with missing legs or extra arms, …
The Smarter Guidance team has been working to make content smarter -- make it more readable and clearer for users. But how do we measure if we've been successful? I've devised one way and while it'll take more than a …
...know users really want appear higher up. What grants you can apply for Who can apply Apply When to apply What happens after you apply How to complain Background –...
A few of us Defra content designers recently went to the government content design community's first conference, at Impact Hub Westminster. There were 150 of us. We swapped ideas and shared our gripes. We drank tea and ate biscuits (really …
Defra’s Smarter Guidance programme aims to make it much easier for people to follow the regulations that affect them. After all, that’s what guidance is for.
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