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User centred design

Creating an online form to apply for a county parish holding (CPH) number

Senior content designer Alice Wilson writes about how she worked with the Defra Forms team to create a more accessible online version of a PDF form for livestock keepers.

How we are leading a bold and innovative approach to online forms

A woman standing outside, near plants using a tablet.

Jenny Taylor explains how the Defra Forms team has launched a new way to provide accessible online forms that meet a broad range of user needs across the Defra group and ends our ongoing reliance on paper-based forms.

How content designers add value to projects, from start to finish

Posted by: and , Posted on: - Categories: Defra content design, Defra digital, User centred design
Two people are sat side by side with laptops in front of them. There are some pieces of paper in between their laptops, and one of the people is writing on them.

We work in Defra’s farming content improvement team. Our role is to iterate and improve farming-related content on GOV.UK.  One of our goals is to help farmers understand what type of funding is available and how to apply for it.  …

Recycle Week 2023: helping local authorities to onboard a new system for improving recycling efficiency

Posted by: and , Posted on: - Categories: Defra services, User centred design, User research
A collage of two people. On the left a lady with long brown hair wearing a yellow jumper, with a mug of tea in the foreground, on the right, a person with dark hair wearing a yellow cap and black top, holding a white cup and with a cafetiere in the foreground.

In Recycle Week Jenny Rogal and Polly Howden explain how the work they are doing to develop a new Local Authority Payments tool will ensure the tool meets the needs of the end users - local authorities.

How resources and waste are using a research panel to engage with users

Posted by: , Posted on: - Categories: Defra digital, Defra services, User centred design, User research
A man with short brown hair wearing a blue suit and tie, with cream waistcoat and a white rose on the lapel.

In Recycle Week, Jason Stockwell reflects on the user research process taking place under the Extended Producer Responsibility (EPR) scheme for packaging, which will see packaging producers paying the full cost of disposing of packaging waste, money which in turn will be granted to local authorities to cover recycling and disposal costs.