When we're writing for GOV.UK, we use the active voice, but a lot of the source content we're rewriting uses the passive voice. This is one of the most significant differences in style between Smarter Guidance content on GOV.UK and …
A few of us Defra content designers recently went to the government content design community's first conference, at Impact Hub Westminster. There were 150 of us. We swapped ideas and shared our gripes. We drank tea and ate biscuits (really …
You may be familiar with GOV.UK, the single government website. It’s now had over 1.2 billion visits. But it actually hasn’t been around very long, and it has only just now completed its initial development. At the end of December …
You may have heard this mantra coming out of the Cabinet Office, but what does it mean in practice?
Defra’s Smarter Guidance programme aims to make it much easier for people to follow the regulations that affect them. After all, that’s what guidance is for.
Welcome to the new Defra digital blog. This is the first post on what I hope will become the first port of call for anybody interested in what Defra is doing in digital.
