Content written in the active voice helps users understand what they have to do to complete tasks. It reduces confusion by making it clear who is responsible for every action.
You may have heard this mantra coming out of the Cabinet Office, but what does it mean in practice?
Defra’s Smarter Guidance programme aims to make it much easier for people to follow the regulations that affect them. After all, that’s what guidance is for.
Welcome to the new Defra digital blog. This is the first post on what I hope will become the first port of call for anybody interested in what Defra is doing in digital.